THE PLUSH TOWEL

Organic Aegean Turkish Cotton

$120.00

The towel you reach for every time. Woven from 100% organic extra-long staple Aegean Turkish cotton with zero-twist yarn construction, the Plush is deeply absorbent with a rich, hotel-worthy weight that wraps around you and stays there.

Color   Dune
Size  6 Piece Bath Towel Set

Free Shipping & Returns

OCS Certified
Organic Cotton
Certified Factory
Women-Owned
1% for the Planet

Zero-twist yarn construction leaves the cotton fibers open rather than tightly spun. At 700 GSM, that open structure creates a towel that's deeply absorbent and genuinely substantial, without the stiffness of a comparable standard towel.

  • GSM: 700
  • Construction: Zero-twist
  • Fiber: 100% organic Aegean Turkish cotton, extra-long staple
  • Origin: Aegean region, Turkey
  • Certification: OCS 100
  • Bath Sheet: 36" x 70"
  • Bath Towel: 30" x 56"
  • Hand Towel: 20" x 30"
  • Washcloth: 12" x 12"

Grown and woven in the Aegean region of Turkey at a GOTS-certified factory held to the highest standards for environmental and social impact.

Orders are processed within 1–2 business days. Every order ships
free, and if something isn't right, returns are free too. Once your order is on its way, you'll receive a tracking number to follow it home.

Gentle machine wash lukewarm with like colors. Do not bleach. Tumble dry low and remove promptly. Low iron setting only.

Our towels are colored with dyes free of harmful synthetic chemicals, which makes them safer for your skin and better for the environment. That same quality makes them more susceptible to discoloration from certain skincare ingredients. If your routine includes benzoyl peroxide or similar active ingredients, we recommend choosing white.

Aegean Turkish Cotton

Aegean Turkish Cotton

The Aegean coast of Turkey has been growing cotton for centuries. Long hot summers, mineral-rich soil, and the low humidity of the Mediterranean climate produce an extra-long staple fiber that is finer, longer, and more uniform than cotton grown almost anywhere else in the world.

Not all Turkish cotton is the same. "Turkish cotton" on a label means cotton grown anywhere in Turkey. Aegean cotton specifically refers to the extra-long staple variety grown in this coastal basin. The longer fiber length is what produces the softer, more lustrous, more durable yarn. It's the difference between a region and a standard.

Our towels are grown and woven here, by mills with generational knowledge of the fiber. Built to last and hold its feel.

The Aegean coast of Turkey has been growing cotton for centuries. Long hot summers, mineral-rich soil, and a Mediterranean climate produce an extra-long staple fiber that is finer and more uniform than cotton grown almost anywhere else.

Not all Turkish cotton is the same. Aegean cotton specifically refers to the extra-long staple variety grown in this coastal basin. The longer fiber length is what produces the softer, more durable yarn. Built to last and hold its feel.

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Color Story: Sand & Dune

Color Story: Sand & Dune

Pale, coastal, and completely at ease. The color of dry beach sand in soft morning light.

Light enough to feel airy, warm enough to feel grounded.

Pale, coastal, completely at ease.

Light enough to feel airy, warm enough to feel grounded.